Why do business sponsors within an organisation adopt BRMS? What motivates them and what return do they expect on their investment? What drives IT teams to suggest BRMS to their businesses? What ROI do they expect and how does this differ from the business. What adoption pitfalls does this lead to? In this article we look back at our 12 years experience of applying BRMS in the finance industry to see what lessons we can learn from Business versus IT expectations about BRMS and how they differ.